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| Integrity We strive to be undivided in the ethical way we reflect the communities we serve. Teamwork There is a cooperative effort by everyone at Eckroth Music to achieve our common goals. Quality of Relationships There is a real connection existing between management, coworkers, our vendors, and our customers. Economic Security/Stability There is a strong sense of job security throughout the Eckroth Music chain of stores, and we can afford to be able to do what we do. Trust Our customers can rely and depend on us. Fun Our work is exciting and energetic, and our customers can feel our enthusiasm. Tradition/Reputation Eckroth Music was founded by a former band director who wanted to make a big impact in helping kids get started in music. It's part of our logo. It's part of our history. Knowledge Part of our value is that we are intelligent, perceptive, and well-informed about the products and services we offer. Commitment We are bound emotionally and intellectually to our business, each other, and our customers. Family and Community We work hard to enrich our partnerships with the families and schools that make up our community. Change and Innovation We will continue to grow as a business in order to keep up with the evolving needs of our communities and customers. |

